Dino

Yogurt & Dessert Holder

(promotional item for kids)

Description

• Yogurt and dessert containers tend to roll over and spill their contents on the eater and its surroundings. This problem intensifies when a spoon is placed in the container
• The patent pending holder stabilizes the yogurt and dessert containers during eating and is especially designed to be attractive to children
• The tail can serve as a gripping point making eating even easier

Packaging

• A promotion carton package with 5 yogurts/desserts + one figure
• The cartons are stackable for easy storage and shelf arrangement
• The head of the figure sticks out of the top carton, attracting attention that creates motivation to purchase the product

Benefits for the Consumer

• Keeps the child and its surroundings clean
• Increases child’s independence
• Adds fun and playfulness to the eating experience

Corporate Benefits

• Innovative – attracts attention near the refrigerated food section
• Motivation to purchase – creates curiosity and a desire to try the new holder
• Boosts the brand presence at home – designed for continued daily use 

Client

Strauss Group (Israeli affiliate of Danone)

Technology

PP injection